Wine Country star Amy Poehler has partnered with Pure Leaf, voicing the iced tea brand's No Is Beautiful campaign, 'inspiring people to say "no" to the things that do not matter in tea and in life, so they can say "yes" to more of the things that do'.

The ad celebrates the way Pure Leaf 'says no to artificial flavours and no to tea powders and concentrate', and senior director Katrina McDonald commented 'Saying no is at the heart of how we brew our iced tea... We wanted this campaign to remind people that saying "yes" to more "no" isn't always a bad thing because no is beautiful'.